About a week and a half ago, I participated in the Inside Out Project in NYC. The Inside Out Project is a global participatory art project that was started by French artist JR. Everywhere from Ecuador to Japan, participants are given the opportunity to get their portrait taken and have it posted in a public space – in our case, right smack dab in the middle of the streets of Times Square.
Here’s the truck with the photo booth in the back. This was taken early morning before they opened up so you don’t get a sense of the 2 hour line that was typically there.
The whole idea behind the project is to allow people to share their stories and display personal identity as a work of art. Such a beautiful and powerful sentiment, I was so excited to be apart of it. Thanks to Chloe for inviting me to come with! It was fascinating to see the different ways New Yorkers expressed themselves.
So what did I do? I decided to take advantage of the fact this was in Times Square – advertising capital of the world – and market the one thing that has identified me as of late, something I truly believe in and its message.